Saturday, 13 August 2016

Week 4 - Questions and Brand Experience (out of class)

Piako:
Eyes Open:

Whats a typical Piako moment?
Person 4: Breakfast 

What would you expect to pay for Piako yoghurt?
Person 4: $3

What would you buy as an alternative if Piako wasn't there?
Person 4: Yoplait 

What do you think of when you see the Piako Font?
Person 4: Looks yum and inviting 

Who would but it?
Person 4: Fiance


Ultimate Brand Experience:

Transport
Person 4: Pimped out Combie van with silver mags. Its was metallic purple

Waiting
Person 4: On a nice street. It was sunny about 20 degrees

Time  
Person 4: Mid day 

Driver
Person 4: Young guy, mid 20's with dreadlocks and real happy and nice. Group of randoms were also in the car. 

Location:
Person 4: Real nice scenery with lots of paddocks on the way then we arrived at a nice pristine mansion. with really nice fields and gardens 

Feelings:
Person 4: Happy, giddy, excited. 

Activities 
Person 4: taste test yoghurt and play on waterslides and stuff 

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