Week 4 - Piako Question and Brand Experience

Piako:

Eyes Open:

Whats a typical Piako moment?

Person 1: Treat, novelty.
Person 2: Family Dessert.
Person 3: Breakfast after exercise.

What would you expect to pay for Piako yoghurt?

Person 1: $5
Person 2: $6
Person 3: $5 (if on special)

What would you buy as an alternative if Piako wasn't there?

Person 1: Cyclops
Person 2: De Winkle
Person 3: Collective or fresh and fruity 

What do you think of when you see the Piako Font?

Person 1: Thick and creamy
Person 2: thick, fun, playful
Person 3: Childish, wholesome, filling 

Who would buy it?

Person 1: Foodies 
Person 2: Mums 
Person 3: Environmentalists, mums 


Ultimate Brand Experience:

Transport

Person 1: Milking truck, old but good condition, high off the ground 
Person 2: Cream old style milking truck (few seats available) 
Person 3: mum, family car 

Waiting

Person 1: Outside uni
Person 2: Farm 
Person 3: Outside the supermarket (home: Nelson) 

Time 

Person 1: Afternoon, calm, summer evening
Person 2: Overcast afternoon
Person 3: Sunny clear skies 

Driver

Person 1: Man middle aged - 35, farmer, honest, rustic, kind natured 
Person 2: old gentle man, white outfit
Person 3: Mum in her work clothes

Location:

Person 1: Dairy farm, milking shed, authentic, day and life of Piako factory
Person 2: White farm house, beautiful gardens, homely, calm, few people
Person 3: home, family, quiet,

Activities 

Person 1: Milking cows and making yoghurt 
Person 2: To watch yoghurt get made and then try the different flavours 
Person 3: Eating yoghurt with my family 

Approacher 

Person 1: Dairy Farmer to take us to milk the cow and make the yoghurt 
Person 2: Dairy farmer 
Person 3: Mum to give me some yoghurt 

Feelings:

Person 1: Natural, calm 
Person 2: Calm 
Person 3: Calm and happy, content to be with family.