1. Where and when did you first have Piako yoghurt?
2. Why would you have it/buy it?
3. Who would normally buy it?
4. If Piako wasn't available which brand would you buy as an alternative>
5. What do you like about it?
6. What does it remind you of?
Eyes closed:
1. Where are you waiting
2. What type of transport
3. Who else is with you? Is there anyone?
4. Describe the journey
5. Where have you arrived?
6. What is the person who approached you like? (looks, personality, actions)
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