Week 4 - Collective Questions and Brand Experience

Collective 
Eyes Open 

When did you first have collective yoghurt?

Person 1: As a child
Person 2: Last Month 
Person 3: Year 13 onwards 

Why would you have it/buy it?

Person 1: For muesli or dessert
Person 2: Smoothies, dessert, Treat
Person 3: Mum bought it, and it looks nice and flash and you can see the flavour

Who normally buys it?

Person 1: Mum
Person 2: Myself
Person 3: Mum

What Brand would you buy as an alternative?

Person 1: yoplait 
Person 2: Anchor 
Person 3: Yoplait

What do you like about it?

Person 1: Looks fancy and Yummy
Person 2: thick, coconut is my favourite, and the range of flavours 
Person 3: Range of flavours, packaging looks nice 

What does it remind you of?

Person 1: Wholesome and fair-trade 
Person 2: childhood, school, lunch
Person 3: Breakfast 


Ultimate Brand Experience 

Waiting 

Person 1: At a bus stop in a small country town
Person 2: School bus stop at lunch time 12:30
Person 3: A home after school, about 3-4

Transport

Person 1: Big old school bus, rusty, with a friend old lady bus driver
Person 2: Typical school bus, with a man bus driver and the class is coming 
Person 3: Mums blue 4 wheel drive

Destination 

Person 1: Green fields, with a big marque, lots of animals around and inside the tent enjoying themselves 
Person 2: Lake front 
Person 3: New World supermarket 

Activities 

Person 1: Games, kiwiana music playing and a yoghurt stand
Person 2: jet skiing, biscuiting, BBq's
Person 3: People shopping and yoghurt stands with collective testing

Approacher 

Person 1: Tour guide to say the experience is over and it's time to go home
Person 2: Young guy dressed in a cow costume excited and enthusiastic giving out free yoghurt
Person 3: Yoghurt stand lady to give me some free yoghurt 

Feelings 

Person 1: Feels good to her here but I'm sad we have to go
Person 2: Super happy and excited about the day
Person 3: Happy but it's a typical day