In my opinion Piako's main target audience would be parents (mainly mums) as it's a delicious gourmet yoghurt that has many health benefits and is a great snack for themselves as well as their young children, particularly early childhood.
Piako is also a great source of calcium for young children and it tastes great, therefore, mums would pick Piako as a treat or a snack.
I think Piak would be unsuitable for school aged children as it would be inconvenient as a school snack. Also as children are growing up they start to eat bigger portions where Piako would not be a good option as their containers only hold 500g.
Piako is so thick, creamy and yummy it would be great as a healthy dessert option.
Collective yoghurt has a very similar target audience. The difference between the two is that Collective has more health benefits than Piako which would be a more trustworthy option. Both Piako and Collective are New Zealand owned and made but Collective is more community based than Piako as it is locally own by a small business whereas Piako is owned by Fonterra.
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