Thursday, 28 July 2016

Week 2 - Wider Environmental Forces

  1. Competition - Collective(main competitor), and puhoi all gourmet yoghurts 
  2. Natural Forces - drought, lack in dairy produce, 
  3. Social and Cultural Forces - fashion of gourmet yoghurt, peoples tastes and requirements, costs, lifestyle
  4. Political - Dairy farming land, ownership
  5. Demographic - target audience, age, sex, income status
  6. Technological changes - no work, less jobs, better machinery. 

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