- Competition - Collective(main competitor), and puhoi all gourmet yoghurts
- Natural Forces - drought, lack in dairy produce,
- Social and Cultural Forces - fashion of gourmet yoghurt, peoples tastes and requirements, costs, lifestyle
- Political - Dairy farming land, ownership
- Demographic - target audience, age, sex, income status
- Technological changes - no work, less jobs, better machinery.
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