Week 2 - Brand History

Online articles: 
Piako:
http://www.stuff.co.nz/dominion-post/business/8193467/Yoghurt-star-sold-to-mystery-buyer

https://sticknz.net/2010/11/12/superior-yoghurt-creates-new-sector-and-basis-of-piako’s-business/

http://www.stuff.co.nz/life-style/well-good/teach-me/68366620/which-of-these-yoghurts-on-nz-shelves-is-healthiest

http://www.stuff.co.nz/business/industries/8195067/Nosh-founder-snaps-up-Piako

http://www.piakoyoghurt.co.nz/terms-and-conditions/

http://www.stuff.co.nz/waikato-times/business/4371820/Boost-for-gourmet-yoghurt

Piako is a gormet yoghurt range owned and opertated by Hauraki Dairy Limited and is manufactured and distributed by Fonterra, a well known New Zealand established institution.Named after the Piako River, which runs through the heart of New Zealand’s Dairy region in the Huraki Plains. Piako gourmet yoghurt was started by Shaun Jacka and Hamish Pye as a family run business, who discovered gourmet yoghurt in Brisbane and learned that New Zealand has no similar offering. Jacka and Pye then took Piako to their local farmers’ margets and found that the community couldn’t get enough of it. Shaun Jacka and Hamish Pye then entered their gormet yogurt into competitions and were one of three winners in the University of Auckland Business School Entrepreneurs Challenge which oferred $1 million in funding for entrepreneurs. But Piako was soon outsourced to Fonterra when demand began to expand beyond Piako’s Auckland based factory. Piako yoghurt was sold to Tasman dairy producers and Kiwi Yoghurt Company soon after Fonterra started manufacturing and distributing Piako Yoghurt. In 2013 Hauraki Dairy Limited purchased the brand from Tasman Dairy Producers and Kiwi Yoghurt Company.