- Advertised that it's a probiotic and gluten free on cover of package.
- On the back is nutritional facts and ingredients.
- Made in New Zealand with local products by Fonterra.
- Gluten free, probiotic
- Whole sale price: $5.99
Collective:
- Advertised that it's a gourmet yoghurt and that it a top brand on front of package.
- On the back is nutritional facts and a little blurb explaining why this yoghurt is convenient and delicious.
- Made in New Zealand using local and imported ingredients.
- Vegetarian, natural, probiotic, gluten free, gelatine free and preservative free.
- Whole sale price: $5.50
Promotion: Piako has no obvious advertisement methods apart from their website which doesn't provide the best information. Collective also has a website which, personally, I think provides a lot more information and is more visually appealing.
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