Global Warming Reduces Plant Productivity
https://www.youtube.com/watch?v=Er3iD5PIR00#action=share
Global warming producing plants that contain lower proteins and micronutrients but higher in carbohydrates
http://www.foodworldnews.com/articles/68465/20160419/climate-change-make-even-fatter.htm
Vegetarianism could be the future
http://www.independent.co.uk/life-style/food-and-drink/news/world-meat-free-day-why-vegetarianism-could-be-the-future-10320907.html
Denmark is considering proposals to introduce a tax on red meat, after a government think tank came to the conclusion that “climate change is an ethical problem”.
http://www.independent.co.uk/news/world/europe/denmark-ethics-council-calls-for-tax-on-red-meat-to-fight-ethical-problem-of-climate-change-a7003061.html
Processed foods are killing people
https://authoritynutrition.com/9-ways-that-processed-foods-are-killing-people/
'Big Food' companies such as Fonterra causing a diabetes crisis
http://www.stuff.co.nz/national/health/9728964/Big-Food-is-a-big-problem
"A problem with wheat" the finger pointing food.
http://www.stuff.co.nz/life-style/food-wine/food-news/81596542/whats-with-wheat-a-food-fingerpointing-problem
The myth about food intolerance
http://www.stuff.co.nz/life-style/well-good/teach-me/79851079/busting-the-myths-about-food-intolerance
Friday, 29 July 2016
Thursday, 28 July 2016
Week 2 - Target Audience/Audience Profile
In my opinion Piako's main target audience would be parents (mainly mums) as it's a delicious gourmet yoghurt that has many health benefits and is a great snack for themselves as well as their young children, particularly early childhood.
Piako is also a great source of calcium for young children and it tastes great, therefore, mums would pick Piako as a treat or a snack.
I think Piak would be unsuitable for school aged children as it would be inconvenient as a school snack. Also as children are growing up they start to eat bigger portions where Piako would not be a good option as their containers only hold 500g.
Piako is so thick, creamy and yummy it would be great as a healthy dessert option.
Collective yoghurt has a very similar target audience. The difference between the two is that Collective has more health benefits than Piako which would be a more trustworthy option. Both Piako and Collective are New Zealand owned and made but Collective is more community based than Piako as it is locally own by a small business whereas Piako is owned by Fonterra.
Week 2 - Wider Environmental Forces
- Competition - Collective(main competitor), and puhoi all gourmet yoghurts
- Natural Forces - drought, lack in dairy produce,
- Social and Cultural Forces - fashion of gourmet yoghurt, peoples tastes and requirements, costs, lifestyle
- Political - Dairy farming land, ownership
- Demographic - target audience, age, sex, income status
- Technological changes - no work, less jobs, better machinery.
Week 2 - Brand History
Online articles:
Piako:
http://www.stuff.co.nz/dominion-post/business/8193467/Yoghurt-star-sold-to-mystery-buyer
https://sticknz.net/2010/11/12/superior-yoghurt-creates-new-sector-and-basis-of-piako’s-business/
http://www.stuff.co.nz/life-style/well-good/teach-me/68366620/which-of-these-yoghurts-on-nz-shelves-is-healthiest
http://www.stuff.co.nz/business/industries/8195067/Nosh-founder-snaps-up-Piako
http://www.piakoyoghurt.co.nz/terms-and-conditions/
http://www.stuff.co.nz/waikato-times/business/4371820/Boost-for-gourmet-yoghurt
Piako is a gormet yoghurt range owned and opertated by Hauraki Dairy Limited and is manufactured and distributed by Fonterra, a well known New Zealand established institution.Named after the Piako River, which runs through the heart of New Zealand’s Dairy region in the Huraki Plains. Piako gourmet yoghurt was started by Shaun Jacka and Hamish Pye as a family run business, who discovered gourmet yoghurt in Brisbane and learned that New Zealand has no similar offering. Jacka and Pye then took Piako to their local farmers’ margets and found that the community couldn’t get enough of it. Shaun Jacka and Hamish Pye then entered their gormet yogurt into competitions and were one of three winners in the University of Auckland Business School Entrepreneurs Challenge which oferred $1 million in funding for entrepreneurs. But Piako was soon outsourced to Fonterra when demand began to expand beyond Piako’s Auckland based factory. Piako yoghurt was sold to Tasman dairy producers and Kiwi Yoghurt Company soon after Fonterra started manufacturing and distributing Piako Yoghurt. In 2013 Hauraki Dairy Limited purchased the brand from Tasman Dairy Producers and Kiwi Yoghurt Company.
Piako:
http://www.stuff.co.nz/dominion-post/business/8193467/Yoghurt-star-sold-to-mystery-buyer
https://sticknz.net/2010/11/12/superior-yoghurt-creates-new-sector-and-basis-of-piako’s-business/
http://www.stuff.co.nz/life-style/well-good/teach-me/68366620/which-of-these-yoghurts-on-nz-shelves-is-healthiest
http://www.stuff.co.nz/business/industries/8195067/Nosh-founder-snaps-up-Piako
http://www.piakoyoghurt.co.nz/terms-and-conditions/
http://www.stuff.co.nz/waikato-times/business/4371820/Boost-for-gourmet-yoghurt
Piako is a gormet yoghurt range owned and opertated by Hauraki Dairy Limited and is manufactured and distributed by Fonterra, a well known New Zealand established institution.Named after the Piako River, which runs through the heart of New Zealand’s Dairy region in the Huraki Plains. Piako gourmet yoghurt was started by Shaun Jacka and Hamish Pye as a family run business, who discovered gourmet yoghurt in Brisbane and learned that New Zealand has no similar offering. Jacka and Pye then took Piako to their local farmers’ margets and found that the community couldn’t get enough of it. Shaun Jacka and Hamish Pye then entered their gormet yogurt into competitions and were one of three winners in the University of Auckland Business School Entrepreneurs Challenge which oferred $1 million in funding for entrepreneurs. But Piako was soon outsourced to Fonterra when demand began to expand beyond Piako’s Auckland based factory. Piako yoghurt was sold to Tasman dairy producers and Kiwi Yoghurt Company soon after Fonterra started manufacturing and distributing Piako Yoghurt. In 2013 Hauraki Dairy Limited purchased the brand from Tasman Dairy Producers and Kiwi Yoghurt Company.
Week 1 - Wider Environmental Forces
Competition:
Other supermarket yoghurts:
- Fresh 'n' Fruity
- Meadow Fresh
- Yoplait
- Symbio
- Anchor
- Gopala
Main competition:
- Collective
- Puhoi
Week 1 - Brand History
Piako:
- Piako Gourmet Yoghurt is not pasteurised but is made using pasteurised milk. Our Gourmet Yoghurt is not pasteurised as this would kill off the good bacteria that it contains.
- Wherever possible, natural ingredients have been used in the Piako Gourmet Yoghurt range. A small amount of preservative has been added to the product to ensure the product you receive is always of the highest quality standard that you know and love.
Monday, 25 July 2016
Week 1 - Comparing Products
Piako:
Collective:
- Advertised that it's a probiotic and gluten free on cover of package.
- On the back is nutritional facts and ingredients.
- Made in New Zealand with local products by Fonterra.
- Gluten free, probiotic
- Whole sale price: $5.99
Collective:
- Advertised that it's a gourmet yoghurt and that it a top brand on front of package.
- On the back is nutritional facts and a little blurb explaining why this yoghurt is convenient and delicious.
- Made in New Zealand using local and imported ingredients.
- Vegetarian, natural, probiotic, gluten free, gelatine free and preservative free.
- Whole sale price: $5.50
Promotion: Piako has no obvious advertisement methods apart from their website which doesn't provide the best information. Collective also has a website which, personally, I think provides a lot more information and is more visually appealing.
Week 1 - Product, Placement, Price, Promotion
Product:
Placement:
Countdown Newtown: Piako is placed just below eye level and Collective is at eye level. Collective has the prime position as it is the first item on the shelf that will catch the buyers attention.
New World Metro: Piako and collective are both below eye level close to the bottom of the shelf. Piako is above collective. Neither of the products are in a good position as it is not eye catching and won't be the first product that will catch buyers attention.
Countdown Lampton Quay: Piako and Collective are both below eye level. Piako is above collective. Piako has the better position compared to collective but still not the best position.
Placement:
Countdown Newtown: Piako is placed just below eye level and Collective is at eye level. Collective has the prime position as it is the first item on the shelf that will catch the buyers attention.
New World Metro: Piako and collective are both below eye level close to the bottom of the shelf. Piako is above collective. Neither of the products are in a good position as it is not eye catching and won't be the first product that will catch buyers attention.
Countdown Lampton Quay: Piako and Collective are both below eye level. Piako is above collective. Piako has the better position compared to collective but still not the best position.
Week 1 - Assigned Brand
Brand:
The name Piako originates from the Piako River, which runs through the heart of New Zealand’s Dairy Region.
It all started when they first crafted New Zealand dairy into exquisite, decadent, extraordinary tasting yoghurt. We took it to our local farmers’ markets and found you guys couldn’t get enough of it. Piako yoghurt is so delicious it’s like eating pure pleasure. Unlike many indulgent products the best thing about our yoghurt is it’s made with real simple ingredients. Real, simple indulgence; what more could you want?
The name Piako originates from the Piako River, which runs through the heart of New Zealand’s Dairy Region.
It all started when they first crafted New Zealand dairy into exquisite, decadent, extraordinary tasting yoghurt. We took it to our local farmers’ markets and found you guys couldn’t get enough of it. Piako yoghurt is so delicious it’s like eating pure pleasure. Unlike many indulgent products the best thing about our yoghurt is it’s made with real simple ingredients. Real, simple indulgence; what more could you want?
Competitor:
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