Friday, 19 August 2016
Saturday, 13 August 2016
Week 4 - Questions and Brand Experience (out of class)
Piako:
Eyes Open:
Whats a typical Piako moment?
Person 4: Breakfast
What would you expect to pay for Piako yoghurt?
Person 4: $3
What would you buy as an alternative if Piako wasn't there?
Person 4: Yoplait
What do you think of when you see the Piako Font?
Person 4: Looks yum and inviting
Who would but it?
Person 4: Fiance
Ultimate Brand Experience:
Transport
Person 4: Pimped out Combie van with silver mags. Its was metallic purple
Waiting
Person 4: On a nice street. It was sunny about 20 degrees
Time
Person 4: Mid day
Driver
Person 4: Young guy, mid 20's with dreadlocks and real happy and nice. Group of randoms were also in the car.
Location:
Person 4: Real nice scenery with lots of paddocks on the way then we arrived at a nice pristine mansion. with really nice fields and gardens
Feelings:
Person 4: Happy, giddy, excited.
Activities
Person 4: taste test yoghurt and play on waterslides and stuff
Whats a typical Piako moment?
Person 4: Breakfast
What would you expect to pay for Piako yoghurt?
Person 4: $3
What would you buy as an alternative if Piako wasn't there?
Person 4: Yoplait
What do you think of when you see the Piako Font?
Person 4: Looks yum and inviting
Who would but it?
Person 4: Fiance
Ultimate Brand Experience:
Transport
Person 4: Pimped out Combie van with silver mags. Its was metallic purple
Waiting
Person 4: On a nice street. It was sunny about 20 degrees
Time
Person 4: Mid day
Driver
Person 4: Young guy, mid 20's with dreadlocks and real happy and nice. Group of randoms were also in the car.
Location:
Person 4: Real nice scenery with lots of paddocks on the way then we arrived at a nice pristine mansion. with really nice fields and gardens
Feelings:
Person 4: Happy, giddy, excited.
Activities
Person 4: taste test yoghurt and play on waterslides and stuff
Week 4 - Collective Questions and Brand Experience
Collective
Eyes Open
When did you first have collective yoghurt?
Person 1: As a child
Person 2: Last Month
Person 3: Year 13 onwards
Why would you have it/buy it?
Person 1: For muesli or dessert
Person 2: Smoothies, dessert, Treat
Person 3: Mum bought it, and it looks nice and flash and you can see the flavour
Who normally buys it?
Person 1: Mum
Person 2: Myself
Person 3: Mum
What Brand would you buy as an alternative?
Person 1: yoplait
Person 2: Anchor
Person 3: Yoplait
What do you like about it?
Person 1: Looks fancy and Yummy
Person 2: thick, coconut is my favourite, and the range of flavours
Person 3: Range of flavours, packaging looks nice
What does it remind you of?
Person 1: Wholesome and fair-trade
Person 2: childhood, school, lunch
Person 3: Breakfast
Ultimate Brand Experience
Waiting
Person 1: At a bus stop in a small country town
Person 2: School bus stop at lunch time 12:30
Person 3: A home after school, about 3-4
Transport
Person 1: Big old school bus, rusty, with a friend old lady bus driver
Person 2: Typical school bus, with a man bus driver and the class is coming
Person 3: Mums blue 4 wheel drive
Destination
Person 1: Green fields, with a big marque, lots of animals around and inside the tent enjoying themselves
Person 2: Lake front
Person 3: New World supermarket
Activities
Person 1: Games, kiwiana music playing and a yoghurt stand
Person 2: jet skiing, biscuiting, BBq's
Person 3: People shopping and yoghurt stands with collective testing
Approacher
Person 1: Tour guide to say the experience is over and it's time to go home
Person 2: Young guy dressed in a cow costume excited and enthusiastic giving out free yoghurt
Person 3: Yoghurt stand lady to give me some free yoghurt
Feelings
Person 1: Feels good to her here but I'm sad we have to go
Person 2: Super happy and excited about the day
Person 3: Happy but it's a typical day
Eyes Open
When did you first have collective yoghurt?
Person 1: As a child
Person 2: Last Month
Person 3: Year 13 onwards
Why would you have it/buy it?
Person 1: For muesli or dessert
Person 2: Smoothies, dessert, Treat
Person 3: Mum bought it, and it looks nice and flash and you can see the flavour
Who normally buys it?
Person 1: Mum
Person 2: Myself
Person 3: Mum
What Brand would you buy as an alternative?
Person 1: yoplait
Person 2: Anchor
Person 3: Yoplait
What do you like about it?
Person 1: Looks fancy and Yummy
Person 2: thick, coconut is my favourite, and the range of flavours
Person 3: Range of flavours, packaging looks nice
What does it remind you of?
Person 1: Wholesome and fair-trade
Person 2: childhood, school, lunch
Person 3: Breakfast
Ultimate Brand Experience
Waiting
Person 1: At a bus stop in a small country town
Person 2: School bus stop at lunch time 12:30
Person 3: A home after school, about 3-4
Transport
Person 1: Big old school bus, rusty, with a friend old lady bus driver
Person 2: Typical school bus, with a man bus driver and the class is coming
Person 3: Mums blue 4 wheel drive
Destination
Person 1: Green fields, with a big marque, lots of animals around and inside the tent enjoying themselves
Person 2: Lake front
Person 3: New World supermarket
Activities
Person 1: Games, kiwiana music playing and a yoghurt stand
Person 2: jet skiing, biscuiting, BBq's
Person 3: People shopping and yoghurt stands with collective testing
Approacher
Person 1: Tour guide to say the experience is over and it's time to go home
Person 2: Young guy dressed in a cow costume excited and enthusiastic giving out free yoghurt
Person 3: Yoghurt stand lady to give me some free yoghurt
Feelings
Person 1: Feels good to her here but I'm sad we have to go
Person 2: Super happy and excited about the day
Person 3: Happy but it's a typical day
Monday, 8 August 2016
Week 4 - Piako Question and Brand Experience
Piako:
Eyes Open:
Whats a typical Piako moment?
Person 1: Treat, novelty.
Person 2: Family Dessert.
Person 3: Breakfast after exercise.
What would you expect to pay for Piako yoghurt?
Person 1: $5
Person 2: $6
Person 3: $5 (if on special)
What would you buy as an alternative if Piako wasn't there?
Person 1: Cyclops
Person 2: De Winkle
Person 3: Collective or fresh and fruity
What do you think of when you see the Piako Font?
Person 1: Thick and creamy
Person 2: thick, fun, playful
Person 3: Childish, wholesome, filling
Who would buy it?
Person 1: Foodies
Person 2: Mums
Person 3: Environmentalists, mums
Ultimate Brand Experience:
Transport
Person 1: Milking truck, old but good condition, high off the ground
Person 2: Cream old style milking truck (few seats available)
Person 3: mum, family car
Waiting
Person 1: Outside uni
Person 2: Farm
Person 3: Outside the supermarket (home: Nelson)
Time
Person 1: Afternoon, calm, summer evening
Person 2: Overcast afternoon
Person 3: Sunny clear skies
Driver
Person 1: Man middle aged - 35, farmer, honest, rustic, kind natured
Person 2: old gentle man, white outfit
Person 3: Mum in her work clothes
Location:
Person 1: Dairy farm, milking shed, authentic, day and life of Piako factory
Person 2: White farm house, beautiful gardens, homely, calm, few people
Person 3: home, family, quiet,
Activities
Person 1: Milking cows and making yoghurt
Person 2: To watch yoghurt get made and then try the different flavours
Person 3: Eating yoghurt with my family
Approacher
Person 1: Dairy Farmer to take us to milk the cow and make the yoghurt
Person 2: Dairy farmer
Person 3: Mum to give me some yoghurt
Feelings:
Person 1: Natural, calm
Person 2: Calm
Person 3: Calm and happy, content to be with family.
Whats a typical Piako moment?
Person 1: Treat, novelty.
Person 2: Family Dessert.
Person 3: Breakfast after exercise.
What would you expect to pay for Piako yoghurt?
Person 1: $5
Person 2: $6
Person 3: $5 (if on special)
What would you buy as an alternative if Piako wasn't there?
Person 1: Cyclops
Person 2: De Winkle
Person 3: Collective or fresh and fruity
What do you think of when you see the Piako Font?
Person 1: Thick and creamy
Person 2: thick, fun, playful
Person 3: Childish, wholesome, filling
Who would buy it?
Person 1: Foodies
Person 2: Mums
Person 3: Environmentalists, mums
Ultimate Brand Experience:
Transport
Person 1: Milking truck, old but good condition, high off the ground
Person 2: Cream old style milking truck (few seats available)
Person 3: mum, family car
Waiting
Person 1: Outside uni
Person 2: Farm
Person 3: Outside the supermarket (home: Nelson)
Time
Person 1: Afternoon, calm, summer evening
Person 2: Overcast afternoon
Person 3: Sunny clear skies
Driver
Person 1: Man middle aged - 35, farmer, honest, rustic, kind natured
Person 2: old gentle man, white outfit
Person 3: Mum in her work clothes
Location:
Person 1: Dairy farm, milking shed, authentic, day and life of Piako factory
Person 2: White farm house, beautiful gardens, homely, calm, few people
Person 3: home, family, quiet,
Activities
Person 1: Milking cows and making yoghurt
Person 2: To watch yoghurt get made and then try the different flavours
Person 3: Eating yoghurt with my family
Approacher
Person 1: Dairy Farmer to take us to milk the cow and make the yoghurt
Person 2: Dairy farmer
Person 3: Mum to give me some yoghurt
Feelings:
Person 1: Natural, calm
Person 2: Calm
Person 3: Calm and happy, content to be with family.
Thursday, 4 August 2016
Week 3 - Survey Questions
Eyes open:
1. Where and when did you first have Piako yoghurt?
2. Why would you have it/buy it?
3. Who would normally buy it?
4. If Piako wasn't available which brand would you buy as an alternative>
5. What do you like about it?
6. What does it remind you of?
Eyes closed:
1. Where are you waiting
2. What type of transport
3. Who else is with you? Is there anyone?
4. Describe the journey
5. Where have you arrived?
6. What is the person who approached you like? (looks, personality, actions)
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